The first question we ask when we sit down with new clients is why do you want to make a podcast?
We, naturally, receive lots of different answers but it helps us to shape the direction and gives us a greater understanding of the wants and needs of those we are working with.
Podcasting is a great way to build authority, and will provide your customers and target audience with valuable and entertaining content. With the COVID-19 pandemic, digital media has continued to rise. Audio content allows listeners to multitask. A recent study showed that while 49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising.
One of the most appealing aspects of listening to downloaded podcast episodes is that the listener has playback controls. One can listen when they want with the ability to rewind and fast forward.
Podcasts are on the rise because people love to listen to each other talk.
If you would like to produce a podcast series of your own or have some questions then please make contact as we love to talk!